MAM
Dentsu Webchutney appoints Pravin Sutar as executive creative director
MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Pravin Sutar as executive creative director.
He will be based out of the agency’s Mumbai office. His last stint was with Leo Burnett, where he handled some of the biggest brands in the country including HDFC Bank, HDFC Life, Amazon and Park Avenue.
With over 17 years of cross-category, cross-platform experience along with a diverse set of exposure spanning marketing, digital and creative, Sutar is all set to lead the charge for the agency.
Dentsu Webchutney EVP and branch head Nishi Kant says, “It is great to have someone of Pravin’s experience onboard in the digital environment. His enthusiasm for his craft, I’m hoping will spread infectiously through the agency.”
Commenting on his joining Sutar mentions, “We all say advertising is moving towards an integration between mainline and digital. I’ve always thought that the best way to create madness is to be a part of the method and that brings me to my switch from close to two decades in mainline to a future in digital.”
He further adds, “There’s no denying that mainline has its own charm and I feel grateful for having carried that understanding with me. For a while now, I’ve seen a similar charm in digital as well. The scope of being relevant through content, engaging through craft and clever with innovations, is exciting to say the least. I find Dentsu Webchutney to be the most cutting edge and innovative digital agency. I look forward to being able to contribute and learn as we move forward.”
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
