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Dentsu to acquire 70% stake in Philippines’ ASPAC
MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of creative agency ASPAC Creative Communications Inc based in Philippines to acquire a 70 per cent stake in the company, with an option in place that would allow expansion in steps to 100 per cent at a later date.
Founded in February 1975 as ASPAC Communicators Inc., ASPAC is a creative agency of long standing in the Philippines with both local and international major companies as its clients. The services provided range from the formulation of brand strategy to the provision of creative ideas for the mass media, digital and promotional advertising domains.
In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Philippines grew 12.8 per cent in 2014 and are expected to continue to rise 10.2 per cent in 2015 and 12.3 per cent in 2016. The Philippines is the sixth-largest market in the Asia-Pacific region, after China, Japan, Australia, Korea and Indonesia.
MAM
Ritz Media World appoints Neeti Bhargava as chief content and client solutions officer
Seasoned radio leader to steer content and client strategy in AI era
NEW DELHI: Ritz Media World has appointed Neeti Bhargava as chief content and client solutions officer, strengthening its leadership team as brands ramp up investment in content-led, multi-platform engagement.
With more than 18 years in radio, media and content creation, Bhargava brings a storyteller’s instinct and a strategist’s eye to the role. Her career spans leading radio networks such as Red FM 93.5, Reliance Big FM 92.7 and My FM of the Dainik Bhaskar Group, where she shaped on-air formats, refined programming strategy and curated music and listener engagement initiatives that resonated beyond the airwaves.
Over time, her remit expanded from studio consoles to brand consoles. She has led voice-driven campaigns, crafted branded content, developed digital formats and delivered live experiences, blending creativity with commercial clarity. Her experience across content production, marketing strategy and creative leadership has given her a keen understanding of how audiences interact with brands across platforms.
In her new role as chief content and client solutions officer, Bhargava will oversee the agency’s content strategy and work closely with clients to design integrated campaigns spanning audio, digital and on-ground platforms. She will also guide internal teams to ensure consistency, quality and clarity in brand communication.
Ritz Media World founder Ritz Malik, said Bhargava’s cross-platform expertise comes at a pivotal moment for the industry. As marketing becomes increasingly data-informed and supported by AI tools, he noted, the need for authentic and well-crafted storytelling has only intensified. Her leadership, he said, will help the agency deliver campaigns that are both creatively strong and strategically sound.
Bhargava said today’s content landscape is shaped by evolving consumption patterns and technology-led media planning. While AI enhances efficiency and insight, she emphasised that compelling storytelling remains central to meaningful brand engagement. She added that she is excited to contribute to building integrated content that connects with audiences across formats.
The appointment reflects Ritz Media World’s focus on sharpening its content capabilities as brands seek smarter, data-backed ways to stay relevant in an increasingly crowded media marketplace.
