Ad Campaigns
Dentsu One’s latest campaign for Canon Cameras inspires young people ‘To Do Great’
MUMBAI: There are a greater number of ardent photography aspirants than ever before thanks to the ecosystem (social media and smartphones) that’s fueling the love for photography. Appealing to such audiences who have the photography bug, so to speak, to take their first step towards the journey of photographic excellence, Canon has created a campaign with the tagline, ‘Do Great with Canon’, to promote its range of EOS DSLRs.
Equipped with its large sensor, advanced DIGIC imaging processor and optics, Canon DSLR cameras empower consumers to capture beautiful and stunning images.
The campaign story revolves around a young protagonist on his quest to make great shots from the ordinary everyday moments. The campaign shows how being at the right place at the right time means nothing without the right camera.
The campaign, consisting of film, print, and OOH, is conceived by Dentsu One.
On the occasion of launch, director, image communication products & consumer systems products, division C Sukumaran said, “At Canon, it has always been our endeavour to empower consumers to excel in the art of photography. Through our ‘Do Great with Canon campaign’, we want consumers to explore the possibility of taking great images out of ordinary everyday moments with Canon DSLRs. The team at Dentsu One has conceptualised a great campaign to drive this message to our consumers.”
Speaking about the campaign, Dentsu One group creative director Auryndom Bose said, “We live in an age of cool gadgets. And a DSLR that feels like anything less than that – won’t reach out to this new crop of photographers, who are beginning to find their feet and fame on Instagram. The idea that life around you could be pushed to greatness by simply looking at it through a DSLR became both the story and the strategy of the creative.”
Dentsu One senior VP Sunita Prakash added, “The platform idea of ‘Do Great’ is large enough to encompass the entire range of DSLRs – from entry to high end professional series. In this instance, the campaign premise is based on Gen Z’s desire to excel at whatever they choose as their passion point. Their journeys are not about doing just good…or good enough…which is reflected in whatever they do. And DSLR is their ally in going from 'Good enough' to 'Great' in photography.”
The campaign went live on 26 September.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
