MAM
Dentsu Media wins media planning duties of SEBI
MUMBAI: Dentsu Media has bagged the media planning duties of the Securities and Exchange Board of India‘s (SEBI) multimedia investor education and awareness campaign.
The agency won the account following a multi-agency pitch in which 13 renowned agencies had participated including Alaknanda Advertising, Allied Media, Carat Media, Dentsu Communciations, Lintas Media Group, Lodestar U M, Zenith Optimedia, Span Communications, R K Swamy BBDO, Prachar Communications and Purnima Advertising Agency.
The appointment is for a period of two years.
Dentsu Media CEO Divya Gupta said, “It is an absolute honour to handle SEBI‘s media business. We are extremely proud to have won this opportunity of partnering with one of the apex regulatory authority of India, and we look forward to the kind of work that we would be able to do in this category.”
A senior SEBI official said, “We are glad on appointment of Dentsu as the media agency for our investor awareness campaign. The appointment has taken place after a detailed competitive and transparent process, and we now look forward to work together, so as to achieve the objectives set out for this campaign”.
Dentsu Media, along with Ogilvy & Mather as creative agency, will provide communication planning to SEBI in its investor education and awareness campaign, which is aimed at educating and creating awareness amongst retail investors and also converting the savers into investors.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
