MAM
Dentsu Marcom wins Honda bikes creative duties
MUMBAI: Dentsu’s creative agency Dentsu Marcom has bagged the creative duties for Honda Motorcycle and Scooter India‘s CB Shine range of bikes, and the soon to be launched Dream Yuga. The win came on the back of a multi agency pitch.
The agency will now manage all the bikes launched under the brand ‘Dream’. A surce close to the development confirmed the news to indiantelevision.com.
Currentl,y Honda’s Dio brand is handled by Grey while the CBR brand is with Dentsu Marcom.
Honda, which is based in Japan, operates in India through three business divisions – Honda Motorcycle & Scooter India (two-wheelers division), Honda Siel Cars India (manufacture of four-wheelers) and Honda Siel Power Products manufacture of the entire range of power products).
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
