MAM
Dentsu Marcom wins Honda bikes creative duties
MUMBAI: Dentsu’s creative agency Dentsu Marcom has bagged the creative duties for Honda Motorcycle and Scooter India‘s CB Shine range of bikes, and the soon to be launched Dream Yuga. The win came on the back of a multi agency pitch.
The agency will now manage all the bikes launched under the brand ‘Dream’. A surce close to the development confirmed the news to indiantelevision.com.
Currentl,y Honda’s Dio brand is handled by Grey while the CBR brand is with Dentsu Marcom.
Honda, which is based in Japan, operates in India through three business divisions – Honda Motorcycle & Scooter India (two-wheelers division), Honda Siel Cars India (manufacture of four-wheelers) and Honda Siel Power Products manufacture of the entire range of power products).
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
