MAM
Dentsu International launches sports marketing unit in India
New Delhi: Dentsu International on Monday announced the launch of its sports marketing unit in India.
Born out of the Dentsu Group, one of the world’s largest marketing communications companies, the new unit will function under DSAsia in India. It will operate with 200+ people across the globe in the US, UK, Australia, Singapore and New Zealand. Headquartered from Japan, it will serve as the rights holders from the world of sports including federations, leagues, events, teams, publishers, and venues, said the agency in a statement.
Former cricketer Anand Yalvigi was named as the director of this new vertical for India. In his new role, Yalvigi will report to Dentsu International, Media Brands, COO, Haresh Nayak.
Armed with nearly two decades of experience in Sports marketing, Yalvigi is a former Ranji player, who also played for Mumbai and Karnataka. He has successfully launched and worked with multiple sports management companies including Ignite Sports, Havas Sports, Network Sports and Nimbus. He was also instrumental in setting up the Kochi IPL team and has been persistently involved in the designing of unique sports concepts for various brands with an affinity toward cricket – his core domain.
Talking about his new role, Yalvigi said, “Our expertise shall lie in providing a unique sports marketing solution for a brand that breaks the clutter. I am sure it will be an exciting second innings for me to work with such a large group like dentsu. With the vast network of clients and our multifold services in-house at dentsu, the plan is to create unique sports concepts for various brands. Our vast range of services shall include Sports Consultancy, In-stadia Advertising, Brand Activations, Talent management, Leadership program, Corporate Sports Events, Sports Education, CSR and Team Sponsorships.”
Commenting on Anand’s appointment, COO Dentsu International, Media Brands, Haresh Nayak said, “The launch of Dentsu India/Dentsu Sports Asia unit will harness the power of sports via its commercial and creative capabilities to bring meaningful marketing solutions and experiences for brands. I am thrilled that Anand has joined us; he has an impressive track record. I have the utmost confidence in his ability to steer our business to greater heights.”
The launch is supported by Tokyo-based Dentsu Sports International (DSI), and Dentsu Sports Asia (DSAsia), Singapore. For the record, DSI and DSAsia are global agencies that harness the power of sports to impact human behaviour through meaningful marketing solutions and experiences. DSI leverages deep insights and its network of seasoned, team members to establish powerful connections between sports properties and brands.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
