Brands
dentsu India wins integrated media mandate for Hero MotoCorp’s Vida
Mumbai: dentsu India announced on Tuesday that it has bagged the integrated media mandate for Vida, the emerging mobility brand from Hero MotoCorp. The account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.
As per the mandate, the agency will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing. It will manage Vida’s branding and performance campaigns with the best of its talent and capabilities as a strategic media partner.
Speaking on the win, dentsu India’s Anita Kotwani said, “We are delighted to win MotoCorp’s emerging mobility brand Vida powered by Hero. Vida is a truly new-age global brand that is authentic and progressive, and we are delighted with the mandate of managing it not only in India but across the globe. As dentsu, we pride ourselves in working with brands that “Make Way” to drive meaningful progress for the environment.”
dentsu CXM India & Merkle India CEO Anubhav Sonthalia added, “The advancement of the electric mobility space is what the future holds. Thus, partnering with a brand like Vida powered by Hero certainly makes it a brilliant opportunity. We are extremely excited to partner with them and execute some mind-blowing strategies.”
Hero MotoCorp head of business growth for emerging mobility Chandrasekar Radhakrishnan commented, “We are glad to have dentsu India as our partner in this journey towards growing the electric mobility category across the world. Our endeavour is to create a brand that is truly global in nature, a brand that resonates with audiences from Bangalore to Bogota and Lucknow to London. Vida is a new-age brand with a distinct identity and the tagline “Make Way,” a call to action to all change-makers to drive positive change. Our choice of partners is a clear reflection of this intent to build a global, new-age brand.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
