MAM
Dentsu India Marks Chandrayaan 3’s Moon landing with DOOH campaign celebration
Mumbai: Dentsu India proudly congratulates the Indian Space Research Organization (ISRO) for the successful soft landing of Chandrayaan-3 on the moon.
To mark this unanimous victory, the network launched a DOOH (Digital-Out-Of-Home) campaign across Mumbai, expressing its heartfelt respect and support for ISRO.
Chandrayaan-3’s spectacular landing marks a significant milestone for India’s space program, showcasing the country’s technological prowess and determination to push the boundaries of space exploration. Designed and executed by Posterscope India – Dentsu’s OOH specialist agency, each digital hoarding carried a congratulatory note from Dentsu to celebrate this humungous success.
The hoardings, strategically located across five key locations in Mumbai (Juhu, Bandra, Worli, Lower Parel & Dadar), featured striking visuals to capture the essence of Chandrayaan-3’s mission and landing – allowing Mumbaikars to share in the joy of ISRO’s accomplishment while passing through the bustling cityscape.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
