MAM
dentsu India CEO Anand Bhadkamkar moves on
Mumbai: Anand Bhadkamkar has stepped down as chief executive officer of dentsu International India. He was associated with the agency network for 14 years and served as CEO from September 2019.
Dentsu International APAC, CEO and chairman India, Ashish Bhasin and dentsu media and global clients, global CEO, Peter Hujiboom will step in to assume the day-to-day leadership of dentsu India in the interim. The company has yet to find a successor for Bhadkamkar.
“In the last year, and despite the pandemic, we have started to optimise our portfolio of brands into six global leadership brands, making us more agile and simpler for our clients to access our world-class capabilities and talents. To accelerate this transformation, Ashish Bhasin, CEO, APAC and chairman India, and Peter Huijboom, global CEO, media and global clients will assume interim, day-to-day leadership of dentsu India while the business completes its search for a successor to Anand Bhadkamkar, who leaves dentsu on August 31,” said the agency in a statement on Tuesday.
“With this new structure, we are well-positioned to unlock higher levels of business performance, innovation, and solution-led strategies for our people and for our clients. Our ambitions and goals are interconnected, and this is the beginning of dentsu India 2.0’s new and transformed path to success,” it added.
Bhadkamkar joined Dentsu Aegis Network as chief financial officer for India in 2008 and was given additional charge as chief operating officer in April 2019. During his 25-year career, he has been associated with Lowe Lintas and Ernst and Young.
Bhadkamkar is a chartered accountant who completed his bachelor’s in commerce from Narsee Monjee College of Commerce and Economics.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
