MAM
Dentsu India 2.0 bolsters its Digital, Experiential & PR offerings with Isobar India Group
Mumbai: Dentsu India has bolstered its Digital, Experiential and PR capabilities under the Isobar India group, comprising the creative agencies Isobar India and WATConsult, and the PR agency, Perfect Relations. Heeru Dingra, previously chief executive officer (CEO), WATConsult, will lead the group as its CEO, reporting into dentsu Creative India CEO Amit Wadhwa.
“The group structure will see the three agencies align with Isobar’s global proposition: crafting distinctive brands and innovative experiences for a connected future,” it announced on Tuesday.
According to the agency, the decision is part of the network’s global plan to transform into the “world’s most integrated group by 2024”. it also accelerates the market’s growth journey into dentsu India 2.0. The group will further support the delivery of Isobar’s capabilities and services from India, and the structure will promote collaboration and knowledge-sharing across the India team, embodying the Isobar spirit of “Invent, Make, Change”, it added.
dentsu Group Inc, global CEO, creative and executive officer, Jean Lin said, “Strategically, India is one of our largest and most important markets for Isobar. Heeru joined us through the acquisition of WATConsult and has gone from strength to strength, cultivating a culture of creativity and innovation. Heeru will strengthen Isobar’s growth story, bringing together the best specialists from different creative disciplines to create the next wave of transformative experiences for our clients and in turn, accelerate our brands into the dentsu India 2.0 vision. I am certain that with Heeru at its helm, the Isobar India group will continue to grow and deliver excellence for our clients.”
Wadhwa said, the decision is also in alignment with our global ambition of transforming into the most integrated network by 2024. “We aim to deliver the best of our offerings to clients with pathbreaking ideas and solution-led strategies, making our headway into excellence,” he added.
On her new role, Dingra said “The Isobar India group houses some of the best agency teams in the country and I feel humbled to lead this brilliant bunch. As I take this new leap, my aim is to offer world-class integrated services and top-notch expertise that bring value to our current and future clients. People and creativity are at the core of our business, and I assure our clients will only be served with the industry’s best.”
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
