Ad Campaigns
Dentsu Impact launches brand campaign for Maruti Suzuki ARENA
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the first brand campaign for Maruti Suzuki ARENA.
Positioning Maruti Suzuki ARENA as a ‘car buying experience designed with you in mind’, the campaign has Bollywood superstar Varun Dhawan as the face.
Maruti Suzuki Channel has been the starting point of millions of new car journeys in India. It has constantly evolved to fulfil the needs and aspirations of Indian car buyers. This customer-centricity has led to the birth of the Maruti Suzuki ARENA experience, which has been designed for the young and modern India.
With warm and friendly relationship managers, value-adding technology like car customisation screens, and thoughtfully designed spaces like coffee consultation zone and owner’s lounge, Maruti Suzuki ARENA experience has been truly designed keeping the customer in mind.
Maruti Suzuki sells its vehicles through 4 sales channels, the existing Maruti Suzuki Channel, Nexa, Maruti Suzuki Commercial and Maruti Suzuki True Value. And since its launch on 31st August, 2017, all the existing Maruti Suzuki Channels are now being revamped to Maruti Suzuki ARENA.
As their longstanding partners, Dentsu Impact has been involved to create a seamless car buying experience at Maruti Suzuki ARENA by redesigning showrooms, introducing online to offline consumer journey, implementing new brand identity and creating content at various touchpoints across the showroom.
With this campaign, it intends to build awareness about the new Maruti Suzuki ARENA while showcasing the dynamic, trendy, social and connected aspects of the experience.
The campaign brings to life the experience of ARENA by leveraging Varun Dhawan. Through Varun, the campaign depicts what each element of the showroom does for the customers. Whether it is the feeling of warmth, the ability to customise, or the seamless connectivity between digital and showroom – it is an experience that starts when you think about buying a car, but stays with you for life.
The tonality of the campaign has been crafted based on the Brand Maruti Suzuki ARENA, as well as being cognisant of maintaining its distinction as a brand that caters to the new-age first-time car buyer who is a looking for a tech-enabled, friendly, trendy, and connected experience.
Dentsu Impact national creative director Anupama Ramaswamy says, “Maruti Suzuki ARENA is a change which happens once in many years. In this case, it is not about a single purchase or transaction. Maruti Suzuki ARENA has been designed keeping the customer right at the center. Making it an experience that revolves around him or her. One which goes beyond the showroom, just like a relationship which is built to be cherished lifelong. This core thought is reflected in the campaign idea ‘A destination called you. A feeling called Maruti Suzuki ARENA’. The campaign is a celebration of the ARENA experience, which is trendy, connected and social. The reason for choosing Varun Dhawan as the brand ambassador is that he is young, talented, extremely energetic and socially wired, making him the perfect fit for Maruti Suzuki ARENA.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
