MAM
Dentsu floats sports marketing company in Asia
MUMBAI: Dentsu has announced the formation of Dentsu Sports Asia.
Starting operations in Singapore, the aim of the new entity is to strengthen and expand the Dentsu Group’s sports business in Asia.
In addition to promoting international development of the content business domain as part of its global strategy, Dentsu has established sports business operations in key overseas locations.
In September 2007, Dentsu established its European base, Dentsu Sports Europe, Ltd., in London. This was followed by the establishment in July 2009 of Dentsu Sports America, Inc. in New York as a strategic base for the expansion of Dentsu’s sports business in the Americas.
The addition of Dentsu Sports Asia to these two established bases will enable Dentsu to develop its sports business on an even wider global scale.
Acting as a link between Dentsu and other Dentsu Group companies, Dentsu Sports Asia will develop new sports business opportunities in Asia, a region that is showing remarkable growth.
The new company will also collaborate with other Group companies throughout the world to market the rights to international sports events in Asia.
In addition to marketing the rights to sports events such as the IAAF World Championships in Athletics, the Fina World Championships, the Asian Games and the East Asian Football Championship, Dentsu Sports Asia will plan and bid for the increasing number of international sports events held in Asia, as well as developing new sports content.
Dentsu spokesperson Shusaku Kannan said, “Dentsu Sports Asia will not only boost our sports business operations to the world’s emerging growth center but also represent a globally unprecedented bid to establish a new business model in this area ranging from the marketing of rights to sports events to the creation of sports business opportunities. In other words, we are going to offer a one-stop solution for the sports business community.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
