MAM
Dentsu Creative names John Mescall global chief creative partner
MUMBAI: Dentsu Creative has appointed John Mescall as its global chief creative partner, a move designed to sharpen the agency’s creative edge and align standards across markets.
Based in New York, Mescall will work closely with Yasu Sasaki, Dentsu’s global chief creative officer, to strengthen creative craft, foster collaboration and integrate emerging technologies like AI into workflows. He will also focus on talent development across the network.
“What drew me to Dentsu Creative is its deep belief in the power of creativity to drive meaningful impact,” said Mescall. “It’s rare to find a global organisation so aligned in purpose yet so attuned to the strengths of its local teams.”
Mescall is one of advertising’s most decorated creative leaders. At Mccann Worldgroup, where he served as global executive creative director and president of its global creative council, he helped steer the network to Cannes Lions and Effie global network of the year titles. His career haul includes more than 100 Cannes Lions, eight of them Grand Prix, along with top honours at D&AD, One Show, Clio and beyond. Adweek has named him to its creativity 50, while Business Insider ranked him among the world’s top 10 most creative people in advertising.
Dentsu Creative, global president, Abbey Klaassen said Mescall’s “ability to unite teams around a shared vision” will be key to scaling the agency’s creative impact. Sasaki added that his appointment reflects the network’s “commitment to transformative creativity that delivers cultural and business impact.”
Brands
Mars Cosmetics turns International Women’s Day into a night of play and confidence
Women take the night by storm with fitness, fun and beauty at Mars Cosmetics event
MUMBAI: Mars Cosmetics gave International Women’s Day a fresh twist this year, turning it into a vibrant Women’s Night. The brand celebrated women by creating an immersive evening that blended movement, community, and confidence.
Under the banner of ‘Play Like a Girl,’ participants swapped traditional celebrations for night runs, cycling, pickleball matches, and fitness sessions. The event encouraged women to compete, connect, and celebrate together, turning strangers into friends through shared energy and enthusiasm.
Mars Cosmetics director Rishabh Sethia said, “Beauty is closely tied to confidence and self-expression. With Women’s Night, we wanted women to move freely, play fearlessly, and own the night. This was not just a campaign; it was an experience that celebrated strength, energy, and unapologetic spirit.”
After the sporting sessions, participants enjoyed beauty touch-ups and relaxed social interactions, seamlessly combining fitness and glamour. The event showcased Mars Cosmetics’ evolving vision of beauty, one that goes beyond makeovers to embrace confidence, individuality, and real-life experiences.
The night proved that beauty is more than a shade of lipstick. It is the confidence to run, rally, and play like a girl, even after the sun goes down. Mars Cosmetics’ Women’s Night turned a celebration into an empowering movement, proving that the night truly belongs to women too.
