MAM
Dentsu Creative India ropes in Dalip Daniel & Tulika Seth as directors
Mumbai: Dentsu Creative India has continued to bolster its creative team with the appointment of Dalip Daniel and Tulika Seth. While Dalip has been roped in as group executive creative director, Tulika is group creative director. Both will report to Dentsu Creative India’s chief creative officer, Joy Mohanty.
Dalip and Tulika will focus on boosting the agency’s creative competence for its existing and prospective clientele. They will design ideas that ‘create culture, change society, and invent the future by keeping modern creativity at the heart of business.’
Dalip is a seasoned creative leader and has held leadership roles across agencies and radio stations like Ogilvy & Mather, GroupM ESP, and BIG 92.7 FM. He has worked for brands like Airtel, Nokia, Limca, Dabur, Pepsi, LG, Tata Tea, Sony, Nestle Milo, Honda, Perfetti, Horlicks, Unicef, Max New York Life, Zomato, Luminous, and Uttarakhand Tourism, to name a few. In addition to this, he has also created branded content for TV shows and launched BIG 92.7 FM in North India.
Armed with over 16 years of experience, Tulika has received several Indian and international awards. Tulika has led creative teams at agencies like Lowe, TBWA, Grey, Innocean, and Humour Me in Delhi and Mumbai. Some of the brands she has worked with include Hyundai, Dunzo, LG, DS Group, Set Max, Dabur, National Geographic, Henkel, Anne French, and Parle, among many others.
Speaking on the appointments, Joy Mohanty said, “Together with a superb body of work, Tulika and Danny bring with them a wealth of experience across formats. They will both play a key role in driving our agenda of creativity beyond silos. It is great to have them on board.”
Dalip Daniel added, “This is an exciting opportunity, and I am thrilled to be joining Dentsu at such a pivotal time. Today, when you think of Dentsu, you can’t help but realise that “kuch toh naya ho raha hai iss agency mein.” So, it would be really amazing to work in such a great creative environment filled with the best of the creative minds in the industry.”
Tulika Seth commented, “What has drawn me to Dentsu is how it has embraced digital technology in its everyday thinking, to firmly establish itself as a future-forward organisation. ‘Wholly integrated’ is the key descriptor that has really got me excited. The work that has been coming out of the agency is truly inspiring, and I can’t wait to dive right in.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
