MAM
Dentsu Creative India ropes in Dalip Daniel & Tulika Seth as directors
Mumbai: Dentsu Creative India has continued to bolster its creative team with the appointment of Dalip Daniel and Tulika Seth. While Dalip has been roped in as group executive creative director, Tulika is group creative director. Both will report to Dentsu Creative India’s chief creative officer, Joy Mohanty.
Dalip and Tulika will focus on boosting the agency’s creative competence for its existing and prospective clientele. They will design ideas that ‘create culture, change society, and invent the future by keeping modern creativity at the heart of business.’
Dalip is a seasoned creative leader and has held leadership roles across agencies and radio stations like Ogilvy & Mather, GroupM ESP, and BIG 92.7 FM. He has worked for brands like Airtel, Nokia, Limca, Dabur, Pepsi, LG, Tata Tea, Sony, Nestle Milo, Honda, Perfetti, Horlicks, Unicef, Max New York Life, Zomato, Luminous, and Uttarakhand Tourism, to name a few. In addition to this, he has also created branded content for TV shows and launched BIG 92.7 FM in North India.
Armed with over 16 years of experience, Tulika has received several Indian and international awards. Tulika has led creative teams at agencies like Lowe, TBWA, Grey, Innocean, and Humour Me in Delhi and Mumbai. Some of the brands she has worked with include Hyundai, Dunzo, LG, DS Group, Set Max, Dabur, National Geographic, Henkel, Anne French, and Parle, among many others.
Speaking on the appointments, Joy Mohanty said, “Together with a superb body of work, Tulika and Danny bring with them a wealth of experience across formats. They will both play a key role in driving our agenda of creativity beyond silos. It is great to have them on board.”
Dalip Daniel added, “This is an exciting opportunity, and I am thrilled to be joining Dentsu at such a pivotal time. Today, when you think of Dentsu, you can’t help but realise that “kuch toh naya ho raha hai iss agency mein.” So, it would be really amazing to work in such a great creative environment filled with the best of the creative minds in the industry.”
Tulika Seth commented, “What has drawn me to Dentsu is how it has embraced digital technology in its everyday thinking, to firmly establish itself as a future-forward organisation. ‘Wholly integrated’ is the key descriptor that has really got me excited. The work that has been coming out of the agency is truly inspiring, and I can’t wait to dive right in.”
MAM
Tanishq launches ‘Hues’ natural gemstone jewellery collection
Bollywood star Triptii Dimri fronts new campaign for Akshaya Tritiya.
MUMBAI: Tanishq has decided to add some serious colour to this Akshaya Tritiya and it’s doing so with a sparkling new collection that lets every woman paint her world her way. The Tata-owned jewellery brand has unveiled its latest campaign featuring Bollywood sensation Triptii Dimri, centred on its fresh ‘Hues’ collection of 100 per cent natural gemstone jewellery. The campaign cleverly positions natural gemstones as a powerful form of self-expression, celebrating how jewellery can mirror a woman’s mood, individuality and evolving personal style.
Conceptualised by Lowe Lintas, the film opens in a charming cobblestone square frozen in muted, neutral tones. As Triptii Dimri chooses a vibrant piece from the ‘Hues’ collection, the world around her bursts into rich, lively colours transforming storefronts, people and the entire scene into shades that reflect her choice. The narrative uses colour as a metaphor for how modern women are embracing fluid, emotion-led styling over rigid conventions.
Crafted in 18kt gold and inspired by the vibrancy of an Indian summer, the ‘Hues’ collection features exceptional natural gemstones including emeralds, amethysts, citrines, tourmalines and tanzanites. The designs incorporate sculptural silhouettes, cabochon cuts, bunching and layering techniques that create depth, luminosity and movement.
Titan Company Limited Pelki Tshering, Chief Marketing Officer of , said the collection marks a bold new chapter for Tanishq. “With ‘Hues’, we are responding to the evolution of the Tanishq woman who is increasingly expressive and drawn to jewellery that reflects her individuality,” she noted. “Triptii Dimri embodies this shift effortlessly.”
Triptii Dimri added, “The campaign captures that simple, instinctive feeling of choosing something based on your mood and how that choice can transform everything around you.”
The ‘Hues’ collection starts from Rs 30,000 and is designed for both everyday wear and special occasions. To mark Akshaya Tritiya, Tanishq is offering up to 20 per cent off on making charges, a flat Rs 201 off per gram on gold jewellery, the Festival of Exchange for upgrading old gold, and Best Gold Rate protection.
From muted greys to vibrant emeralds and citrines, Tanishq’s new campaign shows that when a woman chooses her jewellery, she doesn’t just accessorise, she colours her entire world. This Akshaya Tritiya, the brand is inviting every woman to write her story in her own vibrant hues.
