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DENTSU CREATIVE India launches first ever 360 degree campaign
Mumbai: DENTSU CREATIVE India has partnered with Orange Health Labs, a leading health-tech start-up, to launch the brand’s first-ever 360-degree campaign. The campaign is centered around an issue that is critical yet largely unrecognised in the healthcare industry – the impact of the freshness of blood on test accuracy.
It is pertinent to note here that DENTSU CREATIVE India was awarded Orange Health Lab’s creative mandate in December 2022. The mandate includes providing the brand with 360-degree creative solutions and expanding its reach to audiences throughout India.
The tongue-in-cheek campaign features the renowned actor and Orange Health Labs’ brand ambassador, Ayushmann Khurrana. The films showcase him taking a blood sample to the lab while emphasising the issue of batching in the healthcare industry. Through the campaign, Orange Health Labs highlights its unique offerings, which include home sample collection, rapid 2.5-hour testing, elimination of batch testing, and 100% accurate results.
Speaking about the campaign, Orange Health Labs founders Dhruv Gupta & Tarun Bhambra said, “Orange Health Labs was founded to enable the convenience of on-demand at-home collections and ensure report accuracy for consumers. This campaign is an attempt to raise awareness that you can now get both, only with Orange Health. We are excited to have Ayushmann as our brand ambassador, as he represents modern and logical choices through his work.”
DENTSU CREATIVE India president – South and West Indrajeet Mookerjee added, “In the backdrop of the pandemic, the healthcare industry became saturated with players, making it hard for consumers to make a choice. Our challenge was to devise a sharp and witty campaign to cut through the clutter and highlight Orange Health Labs’ core propositions of speed and accuracy.”
DENTSU CREATIVE India creative director Siddharth S commented, “While communicating the message is crucial, it is equally vital not to distress our consumers. Our campaign employs humour to convey the message that the ‘Freshest samples yield the most accurate results.”
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
