MAM
Dentsu buys 95% stake in Swedish analytics co Outfox Intelligence
MUMBAI: Dentsu, Inc. has announced that its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 95 per cent stake in Outfox Intelligence AB, an analytics and conversion optimization company in Sweden. The agreement also gives the Dentsu Group the option to make Outfox a wholly-owned subsidiary.
Established in 2010 in Stockholm, Sweden, Outfox comprises 14 top class consultants, including its two founders, and has steadily improved business performance since its establishment. In addition to being authorized as a Google Analytics Certified partner and a leading sales and service partner for Google Analytics 360 Suite1, Outfox is also a certified partner of Optimizely, earning a strong reputation as the largest corporate authorized reseller in the Nordic region.
Following the acquisition, Outfox will be integrated into iProspect, one of the Dentsu Group’s global network brands2 with strengths in the digital performance domain. With this new acquisition the Dentsu Group will deepen the collaborative relationship with Amnet, which provides trading desk services delivering more timely digital advertising to more accurate targets, heightening the synergy effects within the Group in the Nordic region.
The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending 31 December, 2017 is expected to be minimal.
1. Google Analytics 360 Suite is a comprehensive service providing data collection and analysis, decision-making and actions that can be utilised through a Google Analytics 360 certified reseller or by directly contracting with Google. All certified resellers meet stringent requirements, providing the same services as when used directly from Google. In Japan, seven companies, including Dentsu Digital, are authorised resellers.
2. Dentsu Aegis Networkm the Dentsu Group’s global business headquarters based in London, is expanding the Group’s business worldwide through ten global network brands–Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum–as well as through several specialist/multi-market brands.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
