MAM
Dentsu bags creative & media mandate of Orangina
MUMBAI: Dentsu Communications and Dentsu Media have won the creative and media duties of beverage brand Orangina.
The responsibility of the agencies will be to handle the communications, media planning and buying of the soon-to-be launched company in India.
The beverage will be manufactured and marketed in India by Suntory Narang, a joint venture between Suntory Group and Narang Group.
Suntory Narang COO Avik Sanyal said, “We are very excited and confident for a successful launch of Orangina. Partnering with Dentsu will propel our communication and media strategy to build a strong brand equity.”
Dentsu Media CEO Divya Gupta said “Dentsu Media is excited, looking forward to working on Brand Orangina in India. Together with the Suntory Narang team, we will craft passionate and incisive media strategy to shake the market.”
Dentsu Communications CEO Arijit Ray, said “Orangina is a great brand to have on the roster and we‘re looking forward to working closely with the Suntory Narang brand team to build and evolve a distinctive communication charter for Brand Orangina in India.”
“We are extremely excited to launch a great international brand like Orangina in India. The brand has a fabulous body of internationally awarded work in its portfolio and we see this as an opportunity to do some lovely work,” Dentsu India Group NCD Soumitra Karnik added.
Brands
Funskool India crosses US$40 million turnover in FY 2025-26
Toy manufacturer posts steady growth despite global headwinds.
MUMBAI: Funskool India has played its cards well turning challenges into steady growth while keeping the fun alive in the toy business. The country’s leading toy manufacturer has reported a turnover of $40 million in FY 2025-26, demonstrating resilience in a difficult global environment. The company recorded an average growth of 14 per cent over the past two years, with exports growing at a healthy 19% year-on-year.
While domestic business grew at a modest single-digit pace, Funskool saw encouraging traction in key categories such as Fundough (dough) and Handycrafts (arts & crafts).
Funskool India Ltd. CEO K.A. Shabir said, “We successfully navigated the challenges posed by US tariffs last year and continued to grow both our export and domestic businesses. Given the ongoing geopolitical situation in West Asia, we are currently working with a moderate growth outlook of 12–15 per cent, with plans to revisit our targets after Q1 once the situation stabilises.”
He highlighted strengthened partnerships with global companies including Spin Master (Canada), Moose Toys (Australia), Melissa & Doug (USA), Asmodee (France), Learning Resources (USA), and Buffalo Games (USA). The expansion of the company’s Goa plant is progressing and is expected to be completed by the end of the current financial year.
Looking ahead, Funskool expects a significant shift in domestic growth momentum for FY 2026-27, driven by new categories such as friction vehicles under the brand “BlazeTrix”, remote-control cars under “VoltRush”, and the addition of popular licences like Paw Patrol.
In an industry where playtime never stops, Funskool has shown that even in turbulent times, a smart strategy and strong partnerships can keep the business ticking along nicely. As it gears up for the next financial year, the company appears well-positioned to build on its solid foundation and bring even more joy to children worldwide.
