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dentsu APAC appoints Christina Lee as CTO
Mumbai: dentsu Asia Pacific on Wednesday announced the appointment of Christina Lee as chief technology officer (CTO), effective 4 April.
In her role, Lee will be responsible for providing overarching technology strategy, industry-leading capabilities and solutions to enable business growth and drive day to day operations through transformational business and technology initiatives, said the statement.
Based in Hong Kong, she will report directly to global CTO Dominic Shine, and be part of both global and APAC senior management teams, it added.
“Christina is a committed leader who is passionate about organisational design, understands the problems that will be faced during hyper-growth, and is energised by solving these problems,” commented Dominic Shine. “She brings with her strong experience and a successful track record in driving significant transformational change through technology across organisations, as well as in the delivery of data and digital products. I look forward to having her on the team.”
Bringing with her over two decades of senior leadership experience in information and digital technology, Lee has a strong track record of consulting and industry experience in strategy, business transformation, business partnership, vendor management and solution delivery, as well as aligning and advancing IT as a tool and driver for business of Fortune 500 multi-national brand companies.
Prior to joining dentsu, she held senior leadership roles at Kering Group as APAC chief information officer and L’Oréal as South Asia Pacific Chief Information Officer, where she led IT for the most strategic and complex region and successfully established the tech organisation strategy for APAC.
“I have ambition for technology to be a champion of change for brands and businesses to optimise their business practice, and also be a strategic partner to help business to get maximum benefits from the data and technologies,” said Christina Lee. “dentsu values technology and innovation at the heart of its culture and I could not be more excited to be working together with this incredible, high performing team of technology professionals.”
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
