MAM
Dentsu Aegis walks away with 87 metals, Taproot creative score: 41
GOA: Dentsu Aegis Network India has pocketed the highest tally of metals as a group at the Creative Abbys at the Goafest 2017 edition. With 13 Gold, 39 Silver and 35 Bronze wins, Dentsu has brought home a whopping 87 metals, demonstrating its creative prowess that surely matches up to the group’s business growth momentum. Taproot Dentsu dominated Creative Abbys with 41 metals in its kitty.
While Taproot Dentsu dominated the Goafest Creative Abbys with 41 metals, Dentsu Impact followed next with as many as 20 wins. Dentsu Webchutney (13 metals), Happy mcgarrybowen (7 metals), Milestone Brandcom (4 metals) and Isobar (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out-of-home to activation and design to digital—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.
Commenting on the performance, Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin said, “It’s overwhelming to witness such a massive win for the network on such a grand industry platform. I must congratulate our creative leadership team for demonstrating such high quality of work across such a wide category range. Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2017 is a demonstration of that. Outstanding creative work has played a big role in propelling us to become the second largest advertising network in India. In our business, great creativity is the best accelerator and what pleases me is that all our creative agencies have performed so well at Goafest 2017.”
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Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
