MAM
Dentsu Aegis Network’s retail division Hyperspace wins 11 awards at OMA 2015
MUMBAI: Hyperspace India, the retail division from the Dentsu Aegis Network that functions under the Posterscope umbrella, won 11 awards at the fifth edition of POPAI (Point of Purchase Advertising International). Touted to be India’s largest retail design and solutions event, the event was held in Mumbai.
Posterscope APAC managing director Haresh Nayak said, “We are glad that out of all the participants, we were the only agency to win 11 awards. This surely works as a great motivation to further eye for the best this year. Today Hyperspace is seen as a leading retail design studio that has created a remarkable presence for itself in the industry and has set a clear benchmark for the same.”
The clients for which Hyperspace won the awards include Ferrero: Kinder joy (Best Retail activation), Mattel: Fisherprice (entertainment, media and toy display), Disney: Marvel (entertainment, media and toy display), Beam Suntory: WOW FSU (alcohol, tobacco and allied products), Mattel: Hotwheels kids toyfair (entertainment, media and toy display without manpower), Mattel: hotwheels (innovation and technology), Disney (household modern trade), Mattel: Hotwheels (entertainment, media and toy), Beam Suntory: WOW Gondola (alcohol, tobacco and allied products), Mattel: Hotwheels (Best retail activation with manpower) and Beam Suntory: WOW Wall unit (alcohol, tobacco and allied products).
POPAI is a global association of Marketing-at-Retail that has been organising the prestigious OMA Awards over the last 50 years. OMA Awards recognizes the most innovative, engaging, and effective displays at retail. It brings together brand marketers, retailers, design firms, advertising agencies and the Marketing-At-Retail Industry as a whole. The main objective of OMA Awards is to recognize the talent and skill in designing, production, and presentation of In-Store Advertising.
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
