Brands
Dentsu Aegis Network launches video planning & insight tool
MUMBAI: The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of DAN Prism, a unique video planning and insights tool that provides a single audience view across television and digital.
DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with TV viewership measurement company Broadcast Audience Research Council to provide rich audience insights. These insights are then used for planning and activation through a single reach curve across all media platforms in a matter of minutes using a series of Artificial Intelligence (AI) algorithms.
Today India boasts of 800+ TV channels watched by 780 million Indians. There are nearly 100 million subscribers to over the top (OTT) platforms and nearly 260 million online video watchers in the country. Evidently, multi-screening has become a part of the natural video consumption habit of the average Indian
Dentsu Aegis Network South Asia chief data officer Gautam Mehra says, “In the ever-changing media landscape, we are experiencing a golden age of video consumption in India with fantastic content and platforms. The proliferation of smart devices is changing the way consumers consume content. One of Dentsu Aegis’ core objectives today is to deliver a proprietary, audience-first approach to video planning that maximises client investment across TV and digital video. The idea here is always to harness the true power of data. DAN Prism is just one more step in that direction.”
The tool will be used for all DAN India clients. The tool is a collaboration across the TV and digital brands under the network’s umbrella in India.
Carat India CEO Rajni Menon adds, “The TV viewing landscape of the country is swiftly changing owing to the mushrooming of a large number of OTT players, better connectivity and increased smart-phone penetration. As a country, we are now spending a lot more time watching video content. A large part of this is done on the mobile and on tablets. DAN Prism serves to be a powerful tool that reflects people’s behaviours today, enabled by convergence.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
