MAM
Dentsu Aegis Network Data Labs launches its own Blockchain Engine
MUMBAI: As an industry-first move, the Data Sciences Division of Dentsu Aegis Network (DAN) India has announced the launch of its own ‘DDLCoin’ with an aim to power transactions on its flagship product, DAN Data Labs.
Being an industry that is swift to adopt new technologies to scale operations and drive innovation, this ad tech ecosystem promotes and fortifies new technologies while offering its clients with holistic innovative solutions. With a team of data scientists, ethical hackers and martech experts, the Data Sciences Division of DAN powers its DDLCoin with blockchain.
Commenting on the launch of the ‘DDLCoin’, Vivek Bhargava, CEO DAN Performance Group said, “Trust and transparency has become almost a necessity in the way we enter into contracts with our clients. The recent wave of distrust in the advertising ecosystem has provided many in the industry with sleepless nights. With the use of trust-building technologies like distributed ledgers – known as the blockchain, the ad tech industry has the unique opportunity to rebuild trust by creating a more transparent ecosystem for all. It gives me immense pride to be a part of a network that has the capability to service this modern need of clients and be pioneers in adopting this technology.”
By mining and generating its own system of distributed ledgers on a blockchain, the DAN India Data Sciences Division will create an immutable store of every single transaction for every single user journey on its platform, DAN Data Labs. Through a gamified process, clients (both internal and external) will be presented with the opportunity to gain access to exclusive audience insights reports, conduct in-depth campaign audits and run competitive industry insights to strengthen their strategy and market position.
Commenting on this new wave of change, Gautam Mehra, Chief Data Officer- South Asia, Dentsu Aegis Network added, “DAN Data Labs has been known for being the industry gold standard in driving innovation in the way we plan and execute campaigns in the modern-day digital ecosystem. It has been our vision to provide a solution for whatever the need of our clients may be when it comes to data driven marketing. The product has been known to be swift to adapt to the changing environment by being constantly updated with the latest tech, advancements in Machine Learning and Artificial Intelligence and now trust systems like the blockchain.”
DAN Data Labs made headlines earlier this quarter for being the platform that made the Dentsu Aegis Network the first global agency group to be badged as Facebook Marketing Partner (Ad-Tech) for its sophisticated campaign planning and optimization engine.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
