MAM
Dentsu Aegis bulks up; acquires Perfect Relations
MUMBAI: He has got ambition. Dentsu Aegis Network South Asia CEO Ashish Bhasin has been saying how he is going to get his group in the top two agency network bracket in India. He seems to be in a hurry to get there through the acquisition route.
Over the past two years, he has acquired at least three companies. Now, the next one is in his bag. Dentsu has announced the acquisition of the Perfect Relations group, one of India’s top-notch public relations communications firm. The price tag for this is not known, but estimates are that it is in the triple crore digit range.
The buy brings with it the parent company, Perfect Relations, and other agencies Accord Public Relations, Image Public Relations, Imprimis Life PR, India Media Monitor and Buzz. And an A-list of clients from the IT and tech sector and Fortune 500 companies like Coca-Cola, Nokia, Airtel and Honda across diverse sectors.
Perfect Relations Group has now become a member of Dentsu Aegis Network India, retaining its branding. This addition will strengthen Dentsu Aegis Network’s overall communications offering in this rapidly growing market.
Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering a full suite of core PR services including corporate reputation management, brand and marketing communications, media management and crisis management.
Perfect Relations promoter group managing director Dilip Cherian and CEO Pradeep (Bobby) Kewalramani will be joining the leadership team at Dentsu Aegis and report in to Ashish Bhasin.
Says Dentsu Aegis Network Asia Pacific CEO Nick Waters: “The PR segment in India is forecast to grow at double digits annually and having a scaled business that is well integrated to our company enables us to build on our overall strength and reputation in the market. With Perfect Relations Group’s strong quality management and established digital capabilities, we are well positioned to support our clients in an increasingly convergent environment in the country.”
Adds Bhasin: “The joining in of Perfect Relations Group moves us a huge step closer towards achieving our mission of being the second largest group in this business in India. PR is an important and integral part of the advertising and communications business in India. We look forward with excitement to having them on board.”
“In order to accelerate growth and tap into the latest global platforms and tools, we wanted to partner with a great global network.A good cultural and strategic fit is a top priority in making the decision on who we would like to join. We are very pleased that Dentsu Aegis Network is our choice partner in taking Perfect Relations Group and our spectacular team to the next level,” expound both Cherian and Kewalaramani.
MAM
Wagh Bakri Tea Group appoints Tushar Tripathi as new CEO
Long-serving COO steps up to lead the tea major’s next phase of growth.
MUMBAI: Wagh Bakri Tea Group has found the perfect blend for its future leadership promoting from within. The company has announced the appointment of Tushar Tripathi as its new Chief Executive Officer (CEO). Tripathi, who previously served as Chief Operating Officer, brings over 17 years of deep experience within the organisation and will now steer its overall business strategy, operational efficiency, and long-term value creation.
In his earlier role, Tripathi led Plant, Operations, and Projects, playing a key part in enhancing operational excellence. His notable contributions include introducing the first Automated Storage & Retrieval System (ASRS) in India’s tea industry, implementing global quality and food safety standards, establishing a NABL-accredited quality lab, and expanding the company’s manufacturing and distribution networks.
Speaking on his appointment, Tushar Tripathi said, “I am deeply honoured to take on this responsibility at Wagh Bakri. It has been a privilege to contribute to the Group’s journey, and I look forward to working with our teams to strengthen innovation, enhance efficiency, and create sustainable value for all stakeholders.”
Wagh Bakri Tea Group executive director Paras Desai added, “Mr Tushar Tripathi has been an integral part of our leadership team for many years. His deep operational insight, commitment, and balanced leadership approach make him the ideal choice to guide Wagh Bakri into its next phase of growth.”
Tripathi holds a BE in Mechanical Engineering and has completed management development programmes in project management and logistics from leading Indian Institutes of Management (IIMs).
With this internal elevation, Wagh Bakri Tea Group is signalling continuity and confidence in its home-grown talent as it looks to accelerate innovation and sustainable growth in the competitive tea industry.
In the world of tea, where the right infusion makes all the difference, Wagh Bakri has chosen a leader who already knows every leaf and layer of the organisation. The future, it seems, is brewing smoothly under Tripathi’s watch.
