MAM
Delhi Govt taps citizen dentsu for ‘Civility’ campaign
MUMBAI: citizen dentsu, Dentsu India‘s specialised division for social communications, has been assigned Delhi government‘s Civility Campaign.
Led by the Directorate of Information and Publicity, the Government of Delhi‘s Civility Campaign comes as a precursor to the Commonwealth Games 2010.
citizen dentsu‘s mandate will include all creative and media duties for this initiative. For the same, the agency has devised a 360 degree, multimedia campaign structured at drawing the attention of citizens in Delhi to civic sense.
Said Dentsu India chairman Sandeep Goyal, “It is a never before effort by the Delhi Government to address certain deep rooted behaviour patterns typical to Delhi‘s civic mindset. It is a slow burn exercise but I am certain that our efforts will contribute towards changing these habits and mindscapes for the better.”
Said Dentsu India executive vice chairman and chief creative officer Gullu Sen, “The objective of the Civility campaign is to bring about heightened awareness of civic sense among citizens of Delhi while sensitizing civilians to the city‘s heritage and encouraging them to be part of preserving the same.”
When quizzed on the size of the campaign, principal secretary in the chief minister‘s office PK Tripathi said, “There is no fixed budget for the campaign. We will intensify the campaign over the next few months and will release money depending on the various media used for it.”
“We have just begun introducing the ‘Ladli‘ mascot and the campaign will gradually get intensive and advertisements will appear in newspapers, TV and billboards,” he added.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
