Brands
Deepa Krishnan takes charge as marketing head at Edelweiss AIF
MUMBAI: Edelweiss Alternate Asset Advisors has roped in seasoned marketer Deepa Krishnan as its new head of marketing, marking a notable leadership addition as the firm sharpens its focus on real estate-led alternate investments.
Announcing the move, Krishnan called it a “new beginning in 2026”, saying she looks forward to driving disproportionate growth for Edelweiss’s real estate business. The appointment brings a consumer-first marketing lens to a space that is increasingly courting sophisticated investors with sharper storytelling and stronger brand recall.
Krishnan joins Edelweiss after a high-profile stint at Hyatt Hotels Corporation, where she served as head of marketing for India and South West Asia. During her tenure, Hyatt clocked double-digit growth, strengthened its presence in key segments such as MICE, weddings and food and beverage, and emerged as the most followed hospitality brand in India on social media. She also helped lift loyalty contribution to topline by 10 per cent, blending brand-building with measurable business impact.
Before Hyatt, Krishnan spent over four years at Starbucks India, where she headed marketing, category, loyalty and digital. Her time there coincided with rapid expansion, with the store network tripling in four years and loyalty-led customer acquisition growing at 20 per cent year on year.
Her earlier career spans leadership roles at Kantar, Idea Cellular and Diageo India, along with a long consulting innings at The Futures Company, advising global giants on strategy, innovation and consumer trends across Asia. She began her professional journey at Godrej Appliances, working on marketing and new product development, including the launch of Godrej’s first rural refrigerator.
With experience cutting across FMCG, hospitality, telecom and now alternate assets, Krishnan brings a rare mix of brand craft and growth discipline. At Edelweiss Alternate Asset Advisors, that blend is likely to be put to work as the firm looks to stand out in a crowded and increasingly brand-conscious investment landscape.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
