Ad Campaigns
Deciml’s successful campaign generates record-breaking results
Mumbai: Deciml, a new-age spare change investment app for young Indians, announces the unprecedented success of its recent campaign, which has exceeded all expectations and achieved remarkable outcomes. With an innovative approach and content, Deciml has had quite an impact on the market landscape.
The campaign featured Zakir Khan, Suhani Shah, Ranveer Allahbadia, Bhuvan Bam, Varun Thakur, Prafull Billore, Vaibhav Sisinty, Raj Shamani, Dr. Sid Warrier, and Rohit Raj, and aimed to spread awareness about Deciml and the concept of round-up investing. Influencers featured in the campaign are also investors in the company. Zakir Khan, Suhani Shah, and Varun Thakur are exclusively managed by OML Entertainment Pvt Ltd.
The creative agency that has conceptualized and written the campaign is Bare Bones Collective. Writers include Girish Narayandass, Anuya Jakatdar, and Sainee Raj.
Key highlights of the campaign Include:
· Unparalleled Growth: The campaign propelled Deciml to extraordinary new heights. During the campaign, Deciml saw 2X growth in activation rates and a 66% decline in user acquisition cost.
· Industry Recognition: The campaign garnered significant industry recognition, with several industry experts and top voices lauding the story, idea and execution of the campaign, and the concept of Deciml. The campaign garnered a total reach of 12.8 million and an engagement of 1.4 Million over 5 days.
· Furthermore, each campaign video received a phenomenal response from the audience, with the finale video featuring Bhuvan Bam and Rohit Raj crossing 1 million views within the first 5 hours of posting.
Deciml CEO and founder Satyajeet Kunjeer expressed his gratitude and stated, “I’m deeply appreciative of the efforts put forth by the team, and extremely grateful to the Influesters for being so actively involved despite their tight schedules. The success of this campaign would not have been possible without every associated person going above and beyond. As a team, we’re proud of what we’ve achieved and excited about all the great things to come.”
Bare Bones Collective co-founder Girish Narayandass explained the thinking behind creating the campaign, “Deciml came to us with the brief of crafting a creator-led campaign. When they told us that these creators are already stakeholders in the company, we realised that our communication lay in the product truth itself – an app so good, that you can’t help but become a part of its growth story. And thus, The Influester Campaign was born.”
Looking ahead, Deciml remains committed to working in tandem with industry and user expectations to continue adding value to the ever-evolving investing ecosystem and making it less daunting, and more accessible for young Indians.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
