Brands
Deciml continues attracting high-profile investors: Bhuvan Bam is next to join the team
Mumbai: Deciml, a micro-investing fintech platform aimed at inculcating the habit of investing among youngsters, has been creating a buzz by releasing a string of videos announcing its impressive investor lineup. After Zakir Khan, Prafull Billore, Suhani Shah, Vaibhav Sisinty, Raj Shamani, Ranveer Allahbadia, and Sid Warrier, Bhuvan Bam joins the list of enthralled influencers who decide to invest in the app after being approached for a brand collaboration.
Bam is a popular Indian YouTuber, comedian, actor, and musician known for his comedic sketches and satirical commentary on various aspects of Indian society. The current video of Deciml with Bam is hysterical and shows how the company got him on board. In this video too, Bam continues to entertain with his creative content.
The creative agency that has conceptualised and written the campaign is Bare Bones Collective. Writers include Girish Narayandass, Anuya Jakatdar, and Sainee Raj.
Deciml enables users to start investing in small amounts, helping them build a habit of investing early in life. The user-friendly interface and innovative features make it easier for beginners to navigate the world of investing, empowering them to take charge of their financial future.
https://www.instagram.com/decimlapp/
https://www.instagram.com/bhuvan.bam22/
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
