MAM
Debmalya Sen plugs into power as new IESA president amid green tech charge
MUMBAI: India’s clean energy movement just got a serious upgrade. The India Energy Storage Alliance (IESA) named Debmalya Sen as its new president, handing the reins to a man who knows his way around everything from green hydrogen to giga factories. With his appointment now official, IESA is doubling down on its mission to turn India into a global powerhouse for clean tech, storage solutions, and e-mobility innovation.
And let’s just say: this isn’t Sen’s first energy rodeo. The former India lead – advanced energy solutions at the World Economic Forum has been elbow-deep in the country’s energy transformation efforts, sparring with policy, partnering with ministries, and pushing for scalable, sustainable growth.
“With the increasing role of energy storage and clean technologies in achieving India’s net-zero goals, I look forward to driving innovation, policy support, and industry collaboration to accelerate the sector’s growth,” said Sen.
As president, Sen now spearheads strategic initiatives, high-voltage partnerships, and regulatory lobbying to expand the footprint of battery storage, green hydrogen, and smart mobility. Backed by a 180+ strong membership base, IESA has evolved into India’s largest industry alliance across cleantech, EVs, hydrogen, renewables, and microgrids. Founded by Customized Energy Solutions in 2012, the alliance has grown into a nerve centre for energy innovation.
“His experience in battery storage, grid modernisation, and green hydrogen development will strengthen IESA’s mission to create a sustainable and resilient energy future,” said Customized Energy Solutions India Pvt Ltd MD Vinayak Walimbe.
IESA has more tentacles than a clean-energy octopus. Its India Battery Manufacturing & Supply Chain Council (IBMSCC) focuses on localising the supply chain for India’s upcoming giga factories. Meanwhile, the India Electric Mobility Council (IEMC) zips ahead with R&D and clean transport manufacturing. The India Green Hydrogen Council (IGHC) and Stationary Energy Storage India (SESI) Council focus on R&D and deployment for industrial use and national grid resilience.
And that’s not all. The IESA Reuse & Recycling Council (IRRC) tackles end-of-life challenges with global best practices in battery recycling. The Startup and Innovation Initiative, meanwhile, scouts future disruptors in India and abroad looking to crack the market with breakthrough tech.
With Sen at the helm, expect less jargon and more joules.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
