MAM
Debkumar Dasgupta joins Dangal TV as Head of Syndication
Veteran broadcast executive to drive international and national content sales
MUMBAI: Debkumar Dasgupta, a seasoned broadcast media professional with over 30 years in the industry, has taken charge as head of syndication at Dangal TV, overseeing both international and national markets.
Dangal TV, owned by Enterr10 Television Network, is a popular 24-hour Hindi general entertainment channel (GEC). Launched in 2009 originally for Bhojpuri movies, it has since pivoted to Hindi entertainment, with a focus on family dramas, mythology, and crime shows catering to both urban and rural audiences.
Dasgupta brings a formidable track record in content acquisition, syndication sales, and P&L management across ME, Africa, Asia-Pacific and Latin America. His career spans top media organisations including IndiaCast Media, Viacom18, MTV Networks, Catvision Products and Tee-Men’s.
Most recently, he was with GoQuest Media as group partnership and strategy head, managing partnerships and monetisation strategies across the region. He also served as vice president – content acquisition and partnership for Asia and Africa, negotiating deals for Turkish dramas and other high-demand content.
Earlier stints include senior vice president and business head roles at IndiaCast Media Distribution, steering ME&A and global syndication sales, and boosting the reach of Viacom18 channels such as Colors, MTV India, Colors Rishtey and News18 India across Asia-Pacific, South Asia, ME, Africa, CIS, CEE and Latin America.
Dasgupta began his media journey as senior director – network development at MTV Networks India, managing channel carriage and affiliate revenues, before moving into content sales and international business with Viacom18. He started in cable TV sales with Catvision Limited, handling nationwide dealer and distributor networks.
Known as a creative change agent, Dasgupta has consistently driven revenue growth, market share expansion, and efficiency improvements, combining deep market insights with hands-on leadership.
With his global expertise and strong cross-functional experience across sales, legal, marketing, programming, logistics and finance, Dangal TV is set to strengthen its content syndication footprint and expand its international reach under his leadership.
Dasgupta’s appointment signals an aggressive push to leverage ethnic content opportunities and emerging markets, ensuring Dangal TV keeps pace in an increasingly competitive broadcast ecosystem.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
