MAM
Debashis Paul to join Percept H as COO
MUMBAI: After a stint of over 12 years at McCann Erickson, Debashis Paul joining Percept H as chief operating officer.
Paul resigns as McCann Erickson India EVP and McCann Social head.
Assuming the national role at Percept H, Paul will manage agency‘s offices in Mumbai, Delhi, Bengaluru, Pune, Chennai and Lucknow.
Paul said, “The portfolio of clients I have handled at McCann Erickson is very enviable. I have had deep and long-term involvement with clients like Nestle, HP, Coca-Cola and earlier Reckitt & Benckiser. McCann also handles few global accounts that have helped me in getting a perspective of a global client. I have also had the experience of handling Indian appointment clients like Perfetti and Dabur. It has been a great journey where I have managed different kinds of clients and in almost all categories.”
Paul has been heading the Delhi branch since 2007. Prior to joining McCann Erickson, he was with Saatchi & Saatchi for over five years. He had worked at Saatchi & Saatchi‘s as head of Calcutta office before moving to Delhi as head.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
