MAM
Debashis Paul to join Percept H as COO
MUMBAI: After a stint of over 12 years at McCann Erickson, Debashis Paul joining Percept H as chief operating officer.
Paul resigns as McCann Erickson India EVP and McCann Social head.
Assuming the national role at Percept H, Paul will manage agency‘s offices in Mumbai, Delhi, Bengaluru, Pune, Chennai and Lucknow.
Paul said, “The portfolio of clients I have handled at McCann Erickson is very enviable. I have had deep and long-term involvement with clients like Nestle, HP, Coca-Cola and earlier Reckitt & Benckiser. McCann also handles few global accounts that have helped me in getting a perspective of a global client. I have also had the experience of handling Indian appointment clients like Perfetti and Dabur. It has been a great journey where I have managed different kinds of clients and in almost all categories.”
Paul has been heading the Delhi branch since 2007. Prior to joining McCann Erickson, he was with Saatchi & Saatchi for over five years. He had worked at Saatchi & Saatchi‘s as head of Calcutta office before moving to Delhi as head.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
