MAM
DDB wins Nirmal Lifestyle’s creative mandate
MUMBAI: DDB India has won the creative duties of the Mumbai-based property developer, Nirmal Lifestyle.
The size of the business is estimated to be in the range of Rs 250-300 million.
A spokesperson from DDB India confirmed the news to indiantelevision.com.
Earlier, the creative duties were handled by Euro RSCG. Euro‘s contract with the company ended on January 31.
Mumbai-based media agency Gracious has the media mandate for the brand.
Nirmal Lifestyle develops real-estate properties ranging from malls to residence complexes such as City of Joy, Nirmal Galaxy, Kalpnagri, Nirmal Nagar, Amethyst and Blue Diamond at Mulund. Among its proposed projects are townships in areas such as Dombivali and Kalyan in Mumbai, apart from Pune and Indore, and two hotels under the name Sofitel and a hotel by the name of Novotel.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
