MAM
DDB Remedy launches in India through DDB Health & Lifestyle
Mumbai: The healthcare practice of the DDB Network, DDB Remedy, has launched in India through DDB Mudra Group’s Health and Lifestyle practice, DDB Health & Lifestyle (DDB H&L).
DDB H&L has aligned itself to the DDB Network and hence will be rechristened DDB Remedy India.
The rechristening gives DDB Remedy India the ability to be an integral part of the global fraternity of the DDB Remedy Network and therefore allows it to leverage global experience in an increasingly connected healthcare world. The agency will continue to build on its spheres of excellence viz. Healthcare Services Communication, Diagnostic and Devices Brand Building, FMHG and OTC Strategising, Rx or Doctor Office Brand Campaigns and Development Communication.
DDB Remedy in India will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas and provide ‘Total Branding & Communications Solutions’ to its clients in the healthcare and social change world.
DDB Remedy was launched in 2010 by the New York offices of DDB Worldwide.
DB Remedy India president Soumitra Sen said, “We are proud to be aligned with the global network and feel confident that we can now bring in best practices, knowledge and experience to work on healthcare brands here. Our vision of being the most passionate and versatile healthcare communication agency in India strengthens further with our membership to the DDB Remedy network.”
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
