MAM
DDB MudraMax OOH strategises for HBO Defined and HBO Hits
MUMBAI: HBO Hits and HBO Defined were launched in India with the launch campaign (100 per cent ad free, Hollywood meets Bollywood). The foremost purpose of the second phase of the campaign was to make sure that viewers know that the two new channels are 100 per cent ad-free without any disturbance between movies and will give them a theatre-like movie watching experience. Communicating the new ad-free channel in a different way was the main challenge.
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And DDB MudraMax’s outdoor team was up for the challenge – to communicate the message in this cluttered market in order to provide maximum visibility.
“Our proposition was to communicate a first class seamless movie experience for our viewers through HBO Defined and HBO Hits. The campaign beautifully encapsulated this through the jigsaw approach while still retaining the premium brand image that HBO is known for”, said HBO India executive director Shruti Bajpai.
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The DDB MudraMax OOH team chose the media and locations strategically, keeping in mind the objective of the campaign. Only high impact sites at prominent locations with high traffic movement were covered, such as: Mahim Causeway, Haji Ali, Juhu circle in Mumbai and Nehru Place, DLF Cyber City Gurgaon, South Ex. in Delhi. The team also executed the “Cut innovation” with the four jigsaw pieces jutting out of the billboard in two sites each in Delhi and Mumbai.
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We are happy to have partnered with HBO in yet another successful communication of a stellar offering exclaimed Subhashish Sarkar
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Commenting on this innovation DDB MudraMax OOH Delhi Sr VP Subhashish Sirkar said, “HBO Hits and HBO Defined together make a very compelling case for movie-buffs who now have the choice to enjoy their favorite titles from the comfort of their own homes. Contemporary releases without the irritation of having to sit through commercials is a godsend. This needed to be underscored boldly and to the prime audience. As before, the team at DDB Mudra Max profiled the consumer flawlessly and laid out an OOH communication that received positive feedback in no time at all. The campaign had barely been 48 hours out there before people began calling back wondering about the depth and spends of it, always a good sign correlating to visibility. We are happy to have partnered with HBO in yet another successful communication of a stellar offering.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
