Brands
DDB MudraMax lights up streets for Reebok One
MUMBAI: The sports brand Reebok has come up with a new running shoe – Reebok One – and to create visibility and awareness for it, the brand along with DDB MudraMax OOH team decided to cover malls and major traffic junctions of the various cities.
“Reebok one is a high impact campaign designed to ensure that the consumer gets attracted towards the product and understands how the 3 zones can help a runner. This is being conveyed at every touch point be it retail or OOH. The consumer is introduced to this technology powered shoe in a compelling manner”, said Reebok brand director Somdev Basu.
The campaign’s objective was to urge people to visit the showrooms and try the new Reebok One.
To highlight the USP of the shoe the DDB MudraMax team came out with the idea of lighting the three parts/zones which help the person to land softly, transition smoothly and push forward quickly. The creative idea was to relate the foot movement with the zones in the shoe and the strategy was to take good clear hoardings and mall facades and highlight the 3 key functions of the shoe.
Commenting on this, DDB MudraMax – Outdoor, retail and experiential president Mandeep Malhotra said, “Reebok is a brand which is very close to my heart. We were thrilled to welcome the three layered brief from them and the team did a fantastic job. We have been working hard on DDB MudraMax being the agency to tell a story on a single frame. This innovative campaign besides reaching out to prospective consumers brought the wow factor back in innovative lifestyle footwear campaigns.”
Brands
Akasa Air co-founder Praveen Iyer steps down, Anand Srinivasan to lead
Airline shakes up top team as Iyer exits and leadership reshuffles take flight
MUMBAI: Akasa Air has announced that co-founder and chief commercial officer Praveen Iyer is set to resign, marking another shake-up at the fast-growing carrier. Iyer, part of the founding team that launched flights in August 2022, will work closely with the leadership team to ensure a smooth transition until 30 April 2026.
Following his departure, co-founder and chief information officer Anand Srinivasan will take over as chief commercial officer, while the airline’s IT function will now report to chief financial officer Ankur Goel.
Iyer’s exit adds to a string of senior-level departures at Akasa over the past nine months. In October 2025, co-founder and senior vice president for International Operations Neelu Khatri stepped down. Other key exits in the latter half of 2025 included Rishabh Dev, head of long-term operations, strategy, excellence and planning; Anmol Mane, vice president – aircraft acquisition and leasing; and Vineet Mishra, deputy general manager for catering.
Despite the revolving door at the top, Akasa Air continues to push ahead, navigating turbulence with new appointments and leadership reshuffles aimed at keeping the airline on a steady flight path.
