Account
DDB Mudra Group bags creative duties for Aircel
MUMBAI: Following a multi-agency pitch, Aircel has handed its creative mandate to DDB Mudra Group. The account will be handled out of the agency’s North office.
The incumbent agency on the account is McCann Worldgroup.
DDB Mudra Group CEO and managing director Madhukar Kamath said, “This is a prestigious win for DDB Mudra Group. The whole team at DDB Mudra North and our pool of resources nationwide can’t wait to start working on the brand and add value. It helps that we have an unmatched experience in the telecom sector, in many international markets. Here’s to a great partnership with Aircel.”
DDB Mudra Group chairman and CCO Sonal Dabral, added “Being chosen by Aircel, one of India’s fastest growing telecom brands, as their communication partner, is both an honour and a big responsibility. This win is a testament to the superb talent that we have across the DDB Mudra Group and we look forward to creating a host of breakthrough ideas for this innovative and exciting brand.”
DDB Mudra North president Vandana Das said, “This is a fantastic achievement. We are thrilled to be working on Aircel. My team and I will be focused on solving business problems and producing outstanding creative ideas that deliver great results. The journey has just begun.”
“It feels great to be back on Aircel! This is one of our biggest wins and we will leave no stone unturned to ensure some truly memorable work emerges out of it,” concluded DDB Mudra North creative head Sambit Mohanty.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
