MAM
DDB Mudra completes last leg of restructuring
MUMBAI: DDB Mudra has completed the last leg of its restructuring, a process that started in November 2011 after Omnicom took majority stake in the Anil Ambani-owned company.
The senior level changes include Arijit Ray who will now work on a new assignment in the DDB Asia-Pacific network while Sudarshan Banerjee will serve as director business development in the DDB Mudra Group in addition to his role as head Mudra Ahmedabad. Ray was president Mudra West till now.
Banerjee will report to Pratap Bose who is group CEO.
Also, Anurag Bansal will now serve as director finance in the DDB Mudra Group and be the deputy to the group chief financial officer Dilip Upadhyaya.
At the beginning of 2012 Mudra had announced the joining of Vandana Das as head of its North operations while Rajiv Sabnis was given the reins to head the West operations. Ranji Cherian continued to head the southern operations.
Sabnis and Cherian will also be involved in initiating integration projects and business for DDB MudraMax from the existing clients within DDB Mudra and Mudra in their respective regions.
DDB Mudra will announce its new identity on 28 February. The effective date for the makeover is 1 March.
MAM
Edelman elevates Siddharth Panicker to head of Mumbai office
Financial services veteran steps up after nearly 15 years at the firm
MUMBAI: Edelman has elevated Siddharth Panicker to head of its Mumbai office, promoting a long-serving leader who has spent nearly 15 years building the firm’s financial services franchise in India.
Panicker has held a series of senior roles at Edelman, including associate vice president, head – financial services, and VP & head – financial services. In these positions, he led the development of the firm’s financial services practice, advising C-suite clients across investment banking, private equity, NBFCs, fintech, disputes, litigation and life insurance.
The promotion reflects his track record in corporate and financial communications, strategic counsel and leadership, as Mumbai remains a central hub for India’s financial and professional services sectors.
Earlier in his career, Panicker gained industry exposure through internships at Nalco Water, part of Ecolab, and MSL India.
His elevation underlines Edelman’s focus on leadership continuity and deep sector expertise as clients navigate increasingly complex regulatory, reputational and market environments.
