MAM
DDB Mudra appoints Manish Darji as head of Art – West
Mumbai: DDB Mudra has announced the appointment of Manish Darji as head of Art – West. In his new role, Darji will lead the design mandate for the agency’s west office and will report to DDB Mudra creative head – West Pallavi Chakravarti.
As part of his mandate, Darji will explore applications of craft in newer categories like digital, data, entertainment, and content. His appointment reinforces the Group’s commitment to craft at a time when visual storytelling is constantly evolving, said the agency in a statement. DDB’s unexpected works philosophy lays a strong emphasis on creating clutter-breaking work that drives results, and craft plays a crucial role in this advanced approach.
In a career spanning two decades, Darji has worked on some of India’s leading brands like Coca-Cola, NDTV, Big Bazaar, Volkswagen, Marico, Viacom 18, Mondelez. He served as executive creative director and associate creative director at DDB Mudra in the year 2014 and 2010 respectively. He has also worked at BBH, McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141.
Speaking on his appointment, Pallavi Chakravarti said, “It is impossible to look at a piece Manish has worked on and not be wowed. His passion for craft and grasp of distinctive visual languages are skills sorely needed in this day and age. We’re delighted to have him on board to further the creative vision for DDB Mudra West.”
“Bill Bernbach was the first to put art and copy on the same floor, back in the 60s, and that’s been the model for all agencies ever since. With it comes the opportunity to let craft shine as we pursue our promise of unexpected works. I am truly excited to be on this ride,” Manish Darji added.
An art graduate from MSU Baroda with a specialisation in advertising, digital, graphic design, illustration, product design and animation, Darji’s work has been recognised at some of the biggest creative forums including Cannes Lions, Spikes Asia, One Show, D&AD, LIA, and Kyoorius.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
