MAM
DDB Mudra and McDowell’s ‘BossPatrol’ to save you from trouble
MUMBAI: Everyone likes to take a break at work every now and then, with YouTube videos, online games, Facebook, Blogs and so on. But what does one do, when your boss walks past your computer and catches you in the act? You may not see your boss coming, but your friends just might.
Hence, DDB Mudra’s team came up with a downloadable app – ‘BossPatrol’ which lets you save your friends from trouble. It lets you choose a secret phrase example What’s the time? And then add your colleagues to the group. If you spot your boss nearby, while your friends are slacking off, all you need to do is speak out the secret phrase. BossPatrol picks up the sound through the microphone, sends a signal to your friend’s computers and instantly opens safe windows on all their computers (eg: presentations, spreadsheets etc.), just in time and your boss will never get to know what they were up to.
Speaking on the new app, DDB Mudra Group chairman and CCO Sonal Dabral said “BossPatrol is an exciting app and a wonderful twist to McDowell No.1’s positioning as the true spirit of friendship between close friends. The idea has social interest, community feeling, bonding and friendship at it’s core all wrapped in a fun package. Not just perfectly relevant to the iconic McDowell No.1’s positioning but also all the ingredients of going viral. So it’s really heartening to see it become such a huge success in such a short time.”
The main objective behind the app is to make McDowell’s No.1’s long running campaign “The Spirit of Friendship” relevant to younger audiences.
The new app created by DDB Mudra for McDowell’s is surely going to be everyone’s best friend soon.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
