AD Agencies
DDB announces acquisition of 22feet in India
In a move to lead the development of the digital marketing solutions space in India,DDB Group Asia Pacific and Omnicom Group Inc. (NYSE:OMC),today announced it has acquired 22feet.
One of the most dynamic and leading digital marketing firms in India, 22feet will merge with Tribal Worldwide India creating a new entity known as 22feet Tribal Worldwide, and part of theDDB Mudra Group.
Effective immediately, 22feet Tribal Worldwide will be spearheaded by Vineet Gupta, Managing Director,Brijesh Jacob, Joint Managing Director, and Deepak Nair, Chief Operating Officer. All three, originally from 22feet, will report directly to MadhukarKamath, Group CEO & Managing Director, DDB Mudra Group. They will alsowork closely withPatrick Rona, President, Chief Digital Officer, DDB APAC & President, Tribal Worldwide APAC Tribal Worldwide,and the rest of the Tribal World Wide network across 42 countries to deliver relevant International learnings to the local market
John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan, said, “We see this as a strategic move to continue evolving our capabilities in the fast-moving Indian market. DDB Group has accelerated its capabilities to offer clients the best-in-class local digital expertise at 22feet, coupled with best-in-class global knowledge of the Tribal Worldwide network. I believe this is a game-changing event for DDB Mudra Group in India.”
22feet has become India’s benchmark company working with iconic brands such as Café Coffee Day, Fastrack, Lenovo, Heineken, Kingfisher, Red Bull and Axe.
22feet Tribal Worldwide will offer its clients end-to-end digital and mobile branding and marketing solutions including strategy and consulting, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development, mobile couponing and mobile UI.
MadhukarKamath, Group CEO & Managing Director, DDB Mudra Group, said, “With digital at the heart of DDB Mudra Group’s agenda, we are extremely happy about joining forces with 22feet. I have tremendous respect for Vineet, Brijesh and Deepak, who are focused and determined in what they do. This energy flows into the organization’stalent pool and their work. Under their leadership, in just five years, 22feet has grown leaps and bounds. With this energy and Tribal Worldwide’s global reputation and reach, I’m excited to see what this magic of mergers can create.”
Vineet Gupta, Managing Director, 22feet Tribal Worldwide said,“We are extremely excited to be a part of the DDB Group family. At 22feet, we share DDB’s passion for innovation and technology and look forward to delivering best in class digital solutions to our clients across markets, as 22feet Tribal Worldwide.”
Brijesh Jacob, Joint Managing Director, 22feet Tribal Worldwide said, “The agencies I have often been in awe of are generally not part of the network(s) I admire. In this case both the agency and the network get double thumbs up from me. Tribal, purely as a name along with its body of work, over the years and across the globe, is truly inspirational. The mix of technology and creativity, which they practice is in line with the thinking we have at 22feet and therefore I think exciting times are in store in terms of the work, the learning and the exposure.”
Deepak Nair, COO, 22feet Tribal Worldwide said, “22feet with its immense talent pool and client base is today at an inflection point and strategically very well positioned to leverage the shift towards digital. We are extremely happy with this opportunity to operate on a global canvas, and we look forward to very exciting times ahead, as 22feet Tribal Worldwide.”
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
