MAM
D’damas ropes in Sonakshi Sinha as new brand ambassador
MUMBAI: Diamond jewellery brand, D‘Damas, has roped in Bollywood actress Sonakshi Sinha as its new brand ambassador.
D‘damas has also unveiled a new campaign. It takes the brand‘s current positioning of ‘Celebrate Always‘ forward with a fresh and more relevant execution and imagery, featuring Sinha.
The campaign attempts to capture the essence and Sinha‘s expression of joy as she celebrates the small moments in life that bring her happiness. The promotion revolves around the memorable moments of one‘s life.
The campaign amplifies her beauty and appeal, making her more real and relatable. It also captures the celebration of moments that enhance Sonakshi‘s beauty and the jewellery.
Sinha says, “It feels great to be the brand ambassador of D‘Damas! I connect with D‘Damas because I personally live each moment to the fullest and believe in celebrating life. D‘Damas adds celebration to both ordinary and even the everyday special occasions. When I want to celebrate any happiness in life I turn to D‘Damas.”
D‘damas Jewellery COO RK Menon says, “Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. We wanted an ambassador who is not only popular but at the same time exemplifies the true Indian beauty thereby establishing a connect with the Indian audiences and Sonakshi completely fits the bill.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
