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DCMN India wins media duties for Behrouz Biryani
MUMBAI: DCMN India has won the media mandate for Behrouz Biryani, following a multi-agency pitch. The agency will be handling the account from its Gurgaon office. DCMN India country head Bindu Balakrishnan will lead the business.
The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology and DC Analytics.
Rebel Foods group chief marketing officer Sagar Kochhar said, “DCMN came across as extremely client and growth-focused. Their understanding of our requirements was deep and that put them ahead of several others. We are in the sunrise sector that will redefine India’s F&B experience. We wanted to partner with someone who understood that and more.”
Balakrishnan said, “DCMN India is very happy to associate with Rebel Foods’ Behrouz Biryani in the next phase of their growth. With its amazing taste and the convenience of ordering online, Behrouz has already conquered many hearts and taste buds. With our global expertise and data-driven approach, we aim to build on this momentum and drive the brand awareness and performance even higher for Behrouz.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
