Ad Campaigns
DBS Bank India’s ‘Trust Your Spark’ campaign celebrates 30 years in India
Mumbai: DBS Bank India has launched its new brand campaign, “Trust Your Spark,” celebrating 30 years as a trusted partner in India. The campaign emphasises that everyone has a unique spark—a driving force that empowers them to pursue their dreams with courage.
DBS Bank India showcases real-life stories of customers, employees, and purpose-driven businesses like Haqdarshak, supported by the DBS Foundation. These stories illustrate how individuals overcame challenges and achieved success by believing in themselves, with DBS as their banking partner. This aligns with DBS’s brand promise to “Live More, Bank Less.” The campaign features outdoor advertisements across 20 cities in India and engaging content on social media and internal platforms.
DBS Bank India’s managing director and head of group strategic marketing and communications, Azmat Habibulla said, “Our ‘Trust Your Spark’ campaign aims to inspire people to believe in themselves and pursue their dreams, knowing they have a trusted partner like DBS. We celebrate those who believe in themselves and their vision, making a positive impact. As we mark our 30 years in India and 10 years of the DBS Foundation, we are proud to support the growth of our customers across the country.”
To commemorate its 30 anniversary in India, DBS has launched the “India-Singapore Connect” initiative with CNBC-TV18. This initiative brings together leaders from government, business, and academia to discuss trade, investment, innovation, technology, sustainable development, and cross-cultural interests.
Earlier this year, DBS Bank India sponsored the documentary Netaji Subhas Chandra Bose: A Singapore Saga, celebrating Bose’s legacy and his role in the Azad Hind movement from Singapore. DBS was also the exclusive banking partner for ‘Srikanth,’ a biopic about the inspiring journey of visually impaired industrialist Srikanth Bolla, embodying the message of “Trust Your Spark.” Additionally, the bank supports young badminton stars like Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand, potential stars of tomorrow.
DBS introduced the industry-first online mini-series DBS Sparks, inspired by true stories. The series follows young bankers as they navigate their work and personal lives, challenging the status quo and making a real impact, supporting DBS’s quest to be the best bank for a better world.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
