Ad Campaigns
Dazzle this new year with Caprese: Malaika Arora and Karishma Tanna showcase party clutches
Mumbai: – Caprese, a fashion handbag brand, unveils the #DazzleWithCaprese campaign, featuring renowned fashion icons Malaika Arora and Karishma Tanna. These celebrities bring a touch of elegance to the exclusive Party Clutches collection, making them the perfect accessory for the upcoming season of celebrations.
The #DazzleWithCaprese campaign encourages fashionistas to add a glamorous touch to their New Year party looks with Caprese, inspired by the styles of these celebrities. Seamlessly blending with the essence of the campaign, their styles add an extra layer of allure to year-end celebrations. The celebrities share their excitement, expressing how Caprese’s Party Clutches make them feel like divas, drawing attention with their allure at every party.
Presenting a meticulously curated range of Party Clutches, each designed to make a bold statement, the campaign showcases these exquisite accessories adorned with chic and detachable chain handles. Crafted from high-quality materials, the Clutches deliver a luxurious touch, ensuring a sophisticated addition to any ensemble.
Beyond their captivating design, these clutches boast impeccable practicality. With a spacious interior, they offer ample room for essentials, while thoughtfully organised pockets enhance functionality. This harmonious blend of style and utility positions them as the perfect adornment for various occasions, demonstrating how an accessory can seamlessly infuse notable elegance into one’s look. With the Clutches, Caprese encourages individuals to embrace confidence and make a striking fashion statement at every celebration.
Caprese business head Pushpita Gaur remarked, “The #DazzleWithCaprese campaign epitomizes our dedication to offering statement pieces like the exclusive Clutches. We aim to infuse glamour and elegance into the New Year’s celebrations, providing fashion enthusiasts with the perfect accessory to celebrate the season.”
Available In Caprese’s retail stores, on their website and through various e-commerce platforms, including Myntra, Nykaa, and more.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
