MAM
Day 2: 51 nominations for Indian agencies
MUMBAI: The Cannes Lions International Festival of Creativity has announced the second set of nominations in the categories of Outdoor, Media, Radio, Press, Cyber and Design.
Indian agencies got a total of 51 nominations. However, none was chosen in the Cyber Lions.
In terms of total number of nominations, Mudra Communications led the pack with twelve nominations, followed by McCann Worldgroup and BBDO with eight recommendations each — sprinkled across disciplines.
Mudra Communications dominated the Design and Press categories with six recommendations each . Three nominations came for its campaign — Dwarf Depression created for Loving Hands Ministry.
McCann Worldgroup‘s different campaigns created for its lost love, Onida, got a total of five nominations in various categories.
Moreover, 19 nominations came from the Press group alone, followed by 11 in the Design and the Outdoor Lions categories. In Media Lions seven campaigns were chosen worthy.
The Outdoor category saw Taproot and Joshbro Communications getting three nominations each.
In the Radio Lions, only McCann, for three of its campaigns, was found creative enough to be chosen.
BBDO dictated the Media Lions category with three nominations, including one for the hit Shave Sutra campaign, in the best consumer engagement sub-category.
With fresh nominations, Indian shortlists at Cannes Lions 2011 now stand at 67.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
