MAM
David Jones is Euro RSCG Worldwide CEO
MUMBAI: Havas CEO Philippe Wahl has announced that a new international team is being formed to lead Euro RSCG Worldwide operations
David Jones is RSCG Worldwide CEO. Mercedes Erra and Stephane Fouks are Euro RSCG Worldwide executive co-chairmen. Remi Babinet is Eurp RSCG Worldwide chief creative officer. The appointments are effective immediately.
Wahl said, “Mercedes, Stephane, David and Remi respectively have helped their agencies achieve tremendous momentum. Given their commitment to excellence and dedication to their clients, it is a natural evolution for Havas to elevate them to new responsibilities and challenges. I am confident this terrific management team will together lead Euro RSCG Worldwide through a successful turnaround and beyond.”
These announcements follow the resignation of Euro RSCG Worldwide chairman and James R. Heekin who will pursue other opportunities in the industry. This decision follows a mutual agreement between the two parties.
Wahl added, “Over the last two years, Jim installed the necessary groundwork to help guide Euro RSCG through a period of transition. We thank Jim for his contributions and wish him well in the future”. Heekin says, “My time with Euro RSCG Worldwide has been a valuable experience. Today Euro RSCG is headed in a positive direction both
professionally as well as from a business standpoint. I am quite proud of our accomplishments, and will miss many of the talented people there.”
Jones was appointed to the position of CEO for Euro RSCG Worldwide’s flagship New York office in September 2004. Since joining, he has led the agency to win both the global Jaguar car business and the North American Charles Schwab account. These wins, on the back of major new business awards from Heineken, GlaxoSmithKline, Novartis, and Schering-Plough, have turned the agency into one of New York’s hottest shops.
Stephane has been with Euro RSCG Worldwide since 1988, when he co-founded RSCG Public, a corporate communications consultancy. He served as the CEO of the company until 1995 when it merged with Euro RSCG Consultants and became Euro RSCG Institutional, where he remained CEO. In 1999 Euro RSCG Institutional and Hiex Reus Patner merged to form Euro RSCG Corporate. In
2001 he initiated a cross-working relationship between Euro RSCG Corporate and Euro RSCG Omnium, which then became Euro RSCG C&O.
The Paris headquartered Havas is a global advertising and communications services group. Havas has three principal operating divisions: Euro RSCG Worldwide which is headquartered in New York, Arnold Worldwide Partners in Boston, and Media Planning Group in Barcelona.
A multicultural and decentralised Group, Havas is present in 77 countries through its networks of agencies located in 44 countries and contractual affiliations with agencies in 33 additional countries. The group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate
communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people.
MAM
Generali Central Insurance launches ‘Happy Women’s Pay’ campaign
Insurer reframes Women’s Day around equal pay with real employees in focus.
MUMBAI: Generali Central Insurance just swapped bouquets for balance sheets because this Women’s Day, the real gift is a paycheck that doesn’t discriminate. Generali Central Insurance, the joint venture between global insurer Generali and Central Bank of India, has launched a bold new campaign titled ‘Happy Women’s Pay’ ahead of International Women’s Day. The initiative shifts the conversation from symbolic appreciation to systemic accountability, placing equal pay at the centre of the celebration.
The campaign film features eighteen real women employees of the organisation, using evocative slam poetry to contrast traditional Women’s Day gestures flowers, cupcakes, corporate greetings with a deeper call for equal treatment that lasts all year. It underscores that true recognition means fair pay and opportunity every day, not just on 8 March.
Generali Central Insurance chief marketing for customer & impact officer Ruchika Malhan Varma said, “For us, International Women’s Day is not about symbolic gestures but about driving change that lasts all year. With Happy Women’s Pay, we shift the focus from appreciation to accountability, placing equal pay at the heart of true celebration.”
Mullen Lintas (the agency behind the film) chief creative officer Ram Cobain added, “Words have power, and sometimes a single word-swap is all it takes to invert a day. We used slam poetry juxtaposed on real women from Generali Central Insurance to bring it alive. It’s raw and real just like a campaign on real change ought to be.”
The campaign aligns with Generali Central Insurance’s broader vision of building fair, future-focused and accountable institutions. By leading with its own workplace practices and featuring actual employees, the brand demonstrates that meaningful gender equality starts internally before it can influence society.
In a year when Women’s Day cards are plentiful but pay parity remains elusive, Generali Central Insurance isn’t just joining the conversation, it’s rewriting the greeting to say: equality isn’t a once-a-year wish, it’s a 365-day wage.
