Ad Campaigns
Davaindia rolls out pan-India ‘#CareForAll’ shelters and emergency
MUMBAI: Zota Healthcare has a retail business called Davaindia, which has been running its #CareForAllcampaign – a community-based shelter and medical response to help with humane care for stray animals throughout the country. As part of this campaign, Davaindia has been systematically establishing outdoor low-cost, weather-proof enclosures that double as feeding stations outside its COCO stores, providing safe areas for community dogs while ensuring they are fed, cared for, and protected from weather extremities. The #CareForAll campaign also partners and works closely with veterinary practitioners, and NGOs focused on animal-welfare to provide humane uptake, vaccination, sterilisation, and sheltering for animals needing long-term shelter. Building on this well-established network and consistent and successful model, #CareForAll is currently embarking on significant scaling in light of the recent order of the Supreme Court of India that ordered no stray dogs remain in Delhi-NCR within eight weeks, with a planned humane approach to adaptation and shelter guarantee.
Experts and civic authorities caution that acting in large numbers without proper planning can result in public health and welfare issues from outbreaks of disease to what ecologists refer to as the “vacuum effect,” whereby territorial, vaccinated dogs will be removed and unvaccinated, potentially more aggressive animals will enter the cleared space. Davaindia states that its programme provides a sheltering model with immediate action, mass vaccinations, and sterilisation in specific areas so communities will be safer humanely.
Talking on behalf of DavaIndia, Healthcare group CEO Dr.Sujit Paul stated that “Neutering and spaying of dogs is the only sustainable method of mitigating litter at the source — and that, if undertaken in a systemic manner, the communities will be stabilised in a decade, with spay/neuter averages of aprox ₹1000–₹2000 per animal being small costs relative to the human and animal suffering we are preventing. India lacks shelter infrastructure to humanely house millions of stray animals, which is why DavaIndia is trying to address the issue with a community shelter operation at company stores and mass vaccination campaigns. We must also avoid the vacuum effect — i.e. removing territorial attendant to unvaccinated dogs to occupy their territory creating exposure to zoonotic outbreaks of leptospirosis, mange, parvovirus, etc. During visits to South Africa (content that supports community based sheltering in pet food stores) and Georgia (rural community program) I observed radio/RFID tagging and also willing to pilot microchipping and RFID linkage with municipal records whenever possible (to improve accountability and follow up care)”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
