Brands
Databricks names Jeremy Cooper VP of marketing for APJ push
SINGAPORE: Databricks has strengthened its Asia Pacific and Japan leadership with the appointment of Jeremy Cooper as vice president of marketing, signalling a fresh marketing charge as demand for data and AI surges across the region.
A seasoned marketing leader with over two decades in global technology roles, Cooper joins Databricks after leading marketing for Amazon Web Services across Asia Pacific and Japan. At AWS, he steered regional go to market strategy and helped fuel growth across enterprise, public sector, partners and startups.
His CV reads like a tour of Silicon Valley’s greatest hits. Before AWS, Cooper held senior marketing roles at Salesforce, Google and LinkedIn, where he played a key role in shaping category defining brands and scaling global growth engines.
Based in Australia, Cooper will now oversee Databricks’ marketing strategy and execution across APJ, with a focus on expanding brand presence, building pipeline and accelerating revenue growth.
Databricks vice president of global demand generation and field marketing Joseph Puthussery, said the timing could not be better. “Jeremy brings deep cloud expertise, strong brand instincts and a rare balance of global and regional experience. That combination will be critical as organisations across APJ look to unify and scale their data and AI.”
Cooper, for his part, sees Databricks as the natural next chapter. “AI is the biggest technology shift since the rise of the cloud, and Databricks sits right at the centre of it,” he said. “The opportunity to help organisations turn data into intelligence and intelligence into action is hugely compelling. I’m excited to work with our teams, customers and partners across APJ to make that happen.”
With a heavyweight marketer at the helm, Databricks is clearly setting the pace for its next phase of growth in one of its most important regions.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
