MAM
DAN’s Ashish Bhasin is Goafest Organising Committee chairman
MUMBAI: The Advertising Agencies Association of India and The Advertising Club today announced the appointment of Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin as the chairman of Goafest Organising Committee 2017. Independent Business Advisory founder Nagesh Alai has been elected as the co-chairman of the committee. The scheduled dates for Goafest 2017 will be announced soon.
Other members on the committee are as below.
· Bhaskar Das, President and Chief Growth Officer, Zee Unimedia
· CVL Srinivas, Chief Executive Officer, South Asia, GroupM
· Jaideep R Gandhi, Chairman, Jaya Advertising
· M G Parameswaran, Founder at Brand-Building.com
· Partho Dasgupta, Chief Executive Officer at BARC India,
· Rana Barua, CEO, Contract Advertising
· Rohit Ohri, Group chairman and CEO of FCB Ulka
· Shashi Sinha, Chief Executive Officer, IPG Mediabrands
· Tarun Rai, Tarun Rai, CEO, JWT, South Asia
· Vikram Sakhuja, Group CEO at Madison Media
Advertising Agencies Association of India (AAAs of I) president Nakul Chopra said, “Ashish has been a celebrated industry veteran and has deep understanding of this event. I am sure that he will bring new fervor and spirit into the event this year. I am sure that his vision will make Goafest 2017 scale new highs.”
“Ashish has been an intrinsic part of the Goafest organizing committee last year and has played an important role in its success. I am sure that his rich experience, vision and insider view of media and advertising trends make him the best man for the role,” said Advertising Club president Raj Nayak.
”The event has emerged as a key thought leadership platform and I hope to be able to further elevate the experience of Goafest 2017 for the entire fraternity,” added Bhasin.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
