MAM
DAN’s Ashish Bhasin is Goafest Organising Committee chairman
MUMBAI: The Advertising Agencies Association of India and The Advertising Club today announced the appointment of Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin as the chairman of Goafest Organising Committee 2017. Independent Business Advisory founder Nagesh Alai has been elected as the co-chairman of the committee. The scheduled dates for Goafest 2017 will be announced soon.
Other members on the committee are as below.
· Bhaskar Das, President and Chief Growth Officer, Zee Unimedia
· CVL Srinivas, Chief Executive Officer, South Asia, GroupM
· Jaideep R Gandhi, Chairman, Jaya Advertising
· M G Parameswaran, Founder at Brand-Building.com
· Partho Dasgupta, Chief Executive Officer at BARC India,
· Rana Barua, CEO, Contract Advertising
· Rohit Ohri, Group chairman and CEO of FCB Ulka
· Shashi Sinha, Chief Executive Officer, IPG Mediabrands
· Tarun Rai, Tarun Rai, CEO, JWT, South Asia
· Vikram Sakhuja, Group CEO at Madison Media
Advertising Agencies Association of India (AAAs of I) president Nakul Chopra said, “Ashish has been a celebrated industry veteran and has deep understanding of this event. I am sure that he will bring new fervor and spirit into the event this year. I am sure that his vision will make Goafest 2017 scale new highs.”
“Ashish has been an intrinsic part of the Goafest organizing committee last year and has played an important role in its success. I am sure that his rich experience, vision and insider view of media and advertising trends make him the best man for the role,” said Advertising Club president Raj Nayak.
”The event has emerged as a key thought leadership platform and I hope to be able to further elevate the experience of Goafest 2017 for the entire fraternity,” added Bhasin.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
